It’s looking more and more like the company that recently shut down its popular sweepstakes casino site is working behind the scenes to debut a new brand, with perhaps a new gaming model, in the future.
Gold Treasure Casino went offline in early June after emailing its players that it was taking “time to evaluate and plan the next chapter of the platform.”
Now, the following message appears on the site when you try to visit:
We’re taking a break
We’re currently away and will be back with updates as soon as something changes. Thank you for your patience.
If there was any uncertainty regarding whether the site would come back in some form or fashion, that message would seem to ease those doubts.
Ambiguity in original email to players
Here’s the email Gold Treasure Casino, owned by Miracle Studio Inc., sent to its players in late May:
We want to thank every single one of you for being part of our journey and community. At this time, Gold Treasure Casino will be temporarily shutting down operations while we take time to evaluate and plan the next chapter of the platform.
This is not necessarily goodbye forever — we may return in the future stronger and better than ever.
Please note that all players have 10 days from today to redeem any redeemable funds remaining in their accounts. After this period, redemption requests may no longer be available while the platform is inactive.
We truly appreciate all the support, excitement, and memories shared with us along the way. Thank you for being part of Gold Treasure Casino.
We will continue to provide updates if there are any future developments.
Note the ambiguity in the second paragraph: “This is not necessarily goodbye forever — we may return in the future stronger and better than ever.” The loaded language — not necessarily, may return — suggested a level of vagueness regarding Gold Treasure Casino’s future.
Little is known about Miracle Studio Inc. We do know, however, that Gold Treasure Casino launched in early 2025. That means the site was online for just more than a year before going offline in May of this year.
Other operators have launched new models after shutting sites down
Miracle Studio Inc. would not be the first gaming company to shut down its traditional dual-currency sweepstakes casino only to later launch a different gaming platform.
The dual-currency model has come under intense scrutiny and pressure from lawmakers and regulators over the past two years — putting the sweeps industry at an “inflection point,” prominent gaming attorney Josh Kirschner told Sweepsy, where operators are making pivots to find other legally airtight, sustainable gaming models. Nine such models have emerged so far, and likely more will pop up in the coming months.
After closing Kickr in March, for example, Kickr Games Play Ltd. returned with GetGud.win, a sweepstakes gaming site built on skill games instead of casino-style games. This keeps it safe from the sweeps bans because they target dual-currency sites offering casino-style games.
Heuston Gaming, meanwhile, recently launched Zumba Cards a few months after shutting down Mega Frenzy, a popular dual-currency sweepstakes casino.
Zumba Cards, meanwhile, has a single-currency model. It fits into the mold of RPG card game sites that have cropped up this year, alongside Card Crush and Clash 5. The RPG card battles are the face of the site, but players can still use currency to play casino-style games.
Zumba Cards, for instance, has a virtual currency known as SuperCoins, which are included with purchases of its card decks (instead of Gold Coin packages). Players can then use those SuperCoins to play casino-style games and redeem those SuperCoins for cash.
Perhaps Gold Treasure Casino — or whatever the next iteration will be called — might use the RPG card single-currency model. Or the online skill games model. Or subscriptions, or advance deposit wagering, or loot boxes, physical products, or any of the other pivots we’ve seen from sweeps operators lately.
