A titan of the sweepstakes gaming industry is closing the book on one of its flagship sites.
VGW has made the decision to shut down LuckyLand Slots in September, a spokesperson for the company told Sweepsy on Tuesday morning. This comes seven months after the launch of LuckyLand Casino, which is now fully up and running and operating successfully.
“We can confirm that after eight years of LuckyLand Slots providing players with thrills, excitement and free-to-play fun, we have made the decision to close the brand,” the spokesperson told Sweepsy. “We want to thank our players for being part of LuckyLand Slots’ incredible journey and our top priority is ensuring they are fully informed about what this means for them, and that the transition is as smooth as possible.
“This decision wasn’t taken lightly and was made as we shift our focus towards our growing stable of other brands — the recently launched LuckyLand Casino, our category leaders Chumba Casino and Global Poker, and new Match 3 brand, Monopoly Match.”
Phased shutdown begins on Aug. 3 and ends on Sept. 14
LuckyLand Slots will shut down in a phased process, beginning on Aug. 3. Players have already begun to get notified. Here’s what that process looks like:
- On Aug. 3, Gold Coin purchases on LuckyLand Slots will be discontinued. Players may continue using any Gold Coins and Sweeps Coins already in their accounts.
- On Aug. 24, gameplay on LuckyLand Slots will end. Sweeps Coin prize redemptions, however, will remain available for a limited time.
- On Sept. 14, the redemption period will close. After that date, players will no longer be able to submit prize redemption requests or access the LuckyLand Slots platform.
Of note: Players will not be able to transfer their Gold Coins or Sweeps Coins to a different VGW platform.
Looking at what’s ahead for VGW
In December, VGW launched its fourth sweepstakes casino in LuckyLand Casino.
Given the nearly identical name and branding to LuckyLand Slots, speculation cropped up pretty quickly that VGW may eventually close down the older LuckyLand Slots and have the newer LuckyLand Casino carry on the LuckyLand brand.
Compared with LuckyLand Slots, LuckyLand Casino has a more advanced technical foundation and a richer content lineup, featuring social live casino games, the latest game mechanics, and additional jackpot options. It also supports Apple Pay and has faster redemption times.
With LuckyLand Slots closing soon, VGW will be back down to three sweeps casinos: Chumba Casino, Global Poker, and LuckyLand Casino. However, it also recently launched Monopoly Match, a Match 3 mobile game, and it’s expected to launch a fourth sweeps casino, United Slots, later this year.
“As announced in December, VGW expanded its portfolio of online Social Plus brands with the launch of LuckyLand Casino,” the VGW spokesperson told Sweepsy, “and continues to consider additional brands in the future.”
No longer just social and sweeps casinos
As you saw in its offerings listed above, VGW has expanded into mainstream mobile gaming with Monopoly Match, a Match 3 puzzle game developed in partnership with Hasbro.
The title first appeared quietly in the United States in late 2025 and has gradually expanded its rollout. Monopoly Match follows the familiar free-to-play mobile model, similar to games such as Candy Crush. Players progress by solving Match 3 puzzles, rolling dice, and building properties inspired by the Monopoly universe. Revenue comes from optional in-app purchases, such as extra moves, boosters, and premium currency that help players advance more quickly. Although occasional promos may award gift cards, the core game itself does not offer cash prizes or sweepstakes gameplay.
The move reflects a broader strategy taking shape across the industry. As regulatory scrutiny of dual-currency sweepstakes casinos has intensified, operators have experimented with alternatives ranging from subscription products and single-currency models to skill-based contests, loot boxes, bingo, and prediction markets. VGW’s approach stands out because it hasn’t replaced its existing business. Instead, the company is broadening its portfolio beyond sweeps casinos — while also continuing to invest in its sweeps casino brands — to bring it it exposure to a new audience without stepping away from the products that built the company.
