Sweepstakes gaming operator VGW has confirmed to Sweepsy it’s launching a new sweepstakes casino called LuckyLand Casino.
As it debut its new platform, it’s also weighing its options for the future of LuckyLand Slots, one of its core three sweeps casinos that’s helped it become the industry leader — and one that shares the same brand name as its soon-to-launch fourth site.
That’s according to a VGW spokesperson, who discussed with Sweepsy the company’s excitement for launching the “vibrant new” LuckyLand Casino while also “considering its options” for the future of LuckyLand Slots.
“VGW is considering its options for LuckyLand Slots, which was launched in 2018 following an acquisition,” the spokesperson told Sweepsy. “While no decisions have been made as yet, VGW is committed to full transparency with LuckyLand Slots players and providing any relevant updates over time. VGW constantly reviews its portfolio to ensure its brands retain both their industry-leading appeal and consumer protections.
“We want to have the best brands available for the various player-types that enjoy social games, and we hope to have more to announce and say about brand launches in the not too distant future.”
The name — Luckyland Casino — says it all
In recent weeks, the domain luckylandcasino.com popped up, featuring a sleek homepage that included VGW Group copyright information, a purple, pink, yellow, and green color scheme, and an option to pre-register for a player account once the sweeps casino went live. It appeared to be a soft, pre-launch debut of a fourth VGW property. That speculation is now confirmed.
As the name suggests, the VGW spokesperson said LuckyLand Casino will expand past just online slot games, like those that are featured at LuckyLand Slots. Some highlights include social live casino options (such as blackjack, baccarat, and roulette), instant-win games, and an array of table games.
Here are all the details straight from VGW, whose portfolio has previously only included Chumba Casino, LuckyLand Slots, and Global Poker, three of the most popular sweepstakes casinos:
“VGW is excited to be launching LuckyLand Casino, a vibrant new social casino with dazzling games, social live casino, thrilling jackpots and industry-leading customer protections,” the spokesperson told Sweepsy. “LuckyLand Casino refreshes VGW’s portfolio with an entirely new, cutting-edge brand and operation that delivers all the LuckyLand fun but with a name that reflects an enhanced, broader experience for players seeking a wide range of free-to-play games and features, including social live casino and additional exclusive content.
“For example, LuckyLand Casino players will be able to play instant win games, plus many other additional table games. In addition, social live casino will not only be available for slots games, but many other games as part of the broader social games experience beyond slots, such as dedicated blackjack tables, multiple versions of baccarat and roulette.
“This includes popular titles such as Quantum Roulette, Spin A Win and Adventures Beyond in Wonderland, known for their immersive presentation and multiplier bonus features. We look forward to engaging with players on this exciting launch and having them experience the amazing work done by our teams that brought this project to life.”
Expansion during a year of industry restrictions
VGW launching LuckyLand Casino represents an expansion at a time when the sweepstakes casino industry as a whole is facing market restrictions — signaling the Australian operator is weathering the challenges of 2025 thus far.
So far, in 2025, governors in Montana, Connecticut, New Jersey, and California have signed bills banning sweepstakes casinos into law. New York has also passed such a bill, but Gov. Kathy Hochul has yet to sign. (She has until the end of the year to make a decision.)
Attorneys General and regulatory bodies in other states, meanwhile, have issued cease-and-desist orders to sweeps operators, including but not limited to Louisiana, Arizona, Maryland, Mississippi, and West Virginia.
Operators have responded to these market restrictions in various ways — especially since California passed its sweeps ban bill, Assembly Bill 831, in September. Some are reopening their platforms in states where they had previously closed off access, likely in hopes to make up for some of the revenue they’ll lose in California. Some are operating quietly, remaining in markets until forced out via cease-and-desists. Others are shutting down permanently, with the financial losses from a difficult 2025 proving to be too much to overcome.
As for VGW, again, LuckyLand Casino debuting in the sweeps landscape suggests VGW is still performing strongly enough in the United States to be able to dedicate resources to building and launching a new platform.
Also, in markets where it’s facing restrictions, VGW has consistently shut its Sweeps Coin gameplay down but kept its Gold Coin gameplay — or social gameplay — active (including its most recent such move in Tennessee), as none of these bills or cease-and-desists target social casino gaming. This preserves a revenue stream for VGW while other peers in the industry have closed off both forms of gameplay when they exit markets and, thus, lose all revenue.
