The biggest operator in sweepstakes gaming will add a second new site in the coming months.
In a conversation with Sweepsy, VGW — the owner of Chumba Casino, LuckyLand Slots, Global Poker, and soon-to-launch LuckyLand Casino — confirmed it has built a fifth sweeps casino, United Slots, and intends to launch the platform in the first quarter of 2026.
“We can confirm VGW will soon be launching a new Social Plus brand, United Slots, offering a playful, thrilling and inclusive experience,” a VGW spokesperson told Sweepsy. “United Slots will add to our existing market-leading brand family with its own unique player proposition and experience built on connection and inclusivity.
“VGW’s renowned focus on free-to-play fun and best-in-class consumer protections will be at the heart of United Slots, but the real thrill won’t just be about the games — it will be the shared excitement and sense of community that ties players together in a space where everyone is welcomed and valued.”
Casino Beats first reported VGW filed a United States trademark application for UNITED SLOTS on Nov. 12.
VGW is debuting ‘new centralised tech platform’ as well
The domain unitedslots.com is live, showing a branded logo for the site and a blue-and-green color scheme. However, unlike with luckylandcasino.com, there is no option to pre-register for United Slots.
Rather, there is this message:
“UNITED WE SPIN. UNITED WE ROLL. Discover a place where everyone’s in on the fun. Coming Soon…”
The launch of United Slots will also mark the debut of VGW’s newly centralized tech platform that will serve all of its brands in a more efficient, streamlined manner to strive to be the fastest-to-market of all sweepstakes casinos.
“The launch, expected in the first quarter of calendar 2026, forms part of the Group’s multi-brand strategy to retain and engage existing players while also reaching new players, entering additional market segments, creating fresh partnerships, and diversifying,” the spokesperson told Sweepsy. “This is being supported by a new centralised tech platform we have been investing in to ensure we have speed to market, the most appealing brands and unbelievable player experiences in an environment of rapid technological change and ongoing industry innovations. After more than a decade of operations, United Slots marks an exciting and historic milestone for VGW that we look forward to sharing with players in 2026.”
As for how United Slots will stand out with its “own unique player proposition and experience built on connection and inclusivity”, its design is expected to appeal to the broadest possible audience — hence the “United” Slots name.
This is a milestone for VGW. Aside from LuckyLand Casino, they haven’t introduced a new brand since LuckyLand Slots back in 2018.
LuckyLand Casino first, then United Slots
In an exclusive with Sweepsy in late November, VGW unveiled its plans to launch a fourth sweeps casino, LuckyLand Casino. In that same conversation, a VGW spokesperson said the company is still evaluating how to proceed with LuckyLand Slots — an older brand that is now being refurbished with LuckyLand Casino, bringing into question the future of LuckyLand Slots.
“LuckyLand Casino refreshes VGW’s portfolio with an entirely new, cutting-edge brand and operation,” the spokesperson said, “that delivers all the LuckyLand fun but with a name that reflects an enhanced, broader experience for players seeking a wide range of free-to-play games and features, including social live casino and additional exclusive content.
“VGW is considering its options for LuckyLand Slots, which was launched in 2018 following an acquisition. While no decisions have been made as yet, VGW is committed to full transparency with LuckyLand Slots players and providing any relevant updates over time. VGW constantly reviews its portfolio to ensure its brands retain both their industry-leading appeal and consumer protections.
“We want to have the best brands available for the various player-types that enjoy social games, and we hope to have more to announce and say about brand launches in the not too distant future.”
LuckyLand Casino is expected to launch before United Slots.
