Modo Casino will make its NASCAR Cup Series debut this month as the primary sponsor of Carson Hocevar’s No. 77 Chevrolet, launching a four-race program with Spire Motorsports.
The U.S.-based brand, developed by ARB Interactive, will first appear on track at the Aug. 23 Coke Zero Sugar 400 at Daytona International Speedway. The partnership will continue in October with appearances at the Charlotte Motor Speedway Roval, Talladega Superspeedway, and Martinsville Speedway.
For Modo Casino, the deal marks another high-visibility move in motorsports after previous sponsorships in Formula 1 and collaborations with gaming content creators. This is the first time the brand will be featured in NASCAR’s top series.
“Partnering with Spire Motorsports is a natural fit,” said David Jumper, CMO of ARB Interactive. “We cannot wait to bring the thrill of Modo Casino to NASCAR fans at the track and at home.”
Spire Motorsports fields two full-time Cup Series entries — the No. 7 driven by Corey LaJoie and the No. 77 with Hocevar — and has steadily built a varied sponsor roster in 2025. Modo.us will join that rotation and simultaneously expose the brand to millions of NASCAR fans.
ARB’s expanding footprint and shifting market strategy
Adding the NASCAR debut is an interesting strategy for ARB Interactive.
On one hand, the company is contending with regulatory crackdowns in Connecticut, Louisiana, Nevada, and Montana, alongside looming bans in California and New York.
On the other, it is broadening its footprint — putting the Modo brand front and center on NASCAR’s national stage while also moving into legacy sweepstakes with its acquisition of Publishers Clearing House (PCH).
That deal instantly added one of America’s most recognizable sweepstakes names to ARB’s portfolio. Yet what it intends to do with PCH remains unclear; executives have said little beyond committing to honor new prize obligations, leaving open questions about whether PCH will be modernized into a sweepstakes casino product or preserved as a nostalgic brand.
The juxtaposition highlights the central tension in 2025: pressure from lawmakers unfolding in parallel with efforts to expand mainstream visibility.
