The most prominent brand in the sweepstakes sportsbook landscape has made an eye-opening change to the way it displays the package options in its digital currency store.
When accessing Fliff in Fliff Cash mode, users no longer see the Fliff Coins component of their purchase. Instead, the package option shows the price — $4.99, for example — and then “Up to 7.5 Fliff Cash” with a “Free” label and then a picture of the green Fliff Cash above it all.
It marks a contrast to how the Fliff Shop used to look, and chatter among those in and around the industry who have seen the change indicate that while there’s nothing illegal about it, it’s certainly a bold move, especially considering the scrutiny currently facing the sweeps gaming industry.
Sweepsy reached out to Fliff to provide comment regarding the change. That request went unanswered. Sweepsy accessed Fliff from a location in Iowa for this story.
No Fliff Coins initially displayed in Fliff Cash mode
At the top of the new Fliff Shop in Fliff Cash mode sits this message:
Fliff Coin purchases which include Fliff Cash promotions can be made securely through the storefront on Fliff’s website.
And, at the bottom of the screen, it says (with the option to expand for more Fliff Cash Sweepstakes Rules):
NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE A PARTICIPANT’S CHANCES OF WINNING. VOID WHERE PROHIBITED.
Once you click on a purchase option, like the free “Up to 7.5 Fliff Cash” with a $4.99 purchase, you are directed to a shop.getfliff.com webpage that more closely resembles what the Fliff Shop in the app used to look like.
On this webpage, the package options are presented like they are pretty uniformly across the sweepstakes gaming industry: Fliff Coins are presented as the focal point of the purchase — 10,000 for $4.99, in this example — with a Fliff Cash “promo” shown in smaller font at the bottom of the display — Up to 7.50 Fliff Cash, in this example.
Back in the Fliff Shop, if you switch to the Fliff Coin version, you exclusively see the Fliff Coin options — 10,000 for $4.99 — without any mention of Fliff Cash.
Going against the industry norm
As mentioned earlier, there doesn’t appear to be anything illegal about this. The purchase is still the exact same: Players are buying Fliff Coins, the Gold Coins comparable that cannot be redeemed for money, with a free bonus of Fliff Cash, the Sweeps Coins comparable that can be redeemed for money.
Even though the notion of Fliff Coins is now removed from the Fliff Store in Fliff Cash mode, there is still the “Free” label on the purchase options. However, the price tag showing up directly below the Fliff Cash value — even with that “Free” label above it — without the display of Fliff Coins is what can only be described as an undaunted move from Fliff.
For what it’s worth, Sidepot.us, the sweepstakes casino owned and operated by Fliff, shows the traditional messaging we’ve come to expect from sweepstakes casinos in its store: Purchases inherently advertised as purchases of Gold Coins, with bonuses of free Sweeps Coins in much smaller font at the bottom of the deal.
In 2024, Matt Ricci, co-founder and CEO of Fliff, asserted in a 2024 interview with Casino Reports that there isn’t a lot of crossover between Fliff players and traditional sports bettors. He said Fliff customers “are not of high value to a sports betting operator” and that they aren’t as intrigued by betting with real money at commercial sportsbooks.
Fliff is one of the more agile and responsive sweeps gaming operators when it comes to abiding by legal and regulatory blockages. Its current excluded list for Fliff Cash play is:
- Alabama
- Arizona
- California
- Colorado
- Connecticut
- Hawaii
- Idaho
- Kentucky
- Louisiana
- Michigan
- Mississippi
- Montana
- Nevada
- New Jersey
- New York
- Tennessee
- Washington
- West Virginia
Storefront shift coincides with foray into DFS
Fliff also made news in early 2026 when Sweepsy reported that the dominant sweeps sportsbook had launched Superstars, a real-money daily fantasy sports product using the peer-to-peer, pool-based formats popularized by the likes of PrizePicks and Underdog.
Upon initial launch, Superstars was live in 11 states: California, Utah, New Mexico, North Dakota, South Dakota, Kansas, Minnesota, Kentucky, West Virginia, South Carolina, and Rhode Island.
The timing of the launch — on Jan. 1, when Assembly Bill 831 went into law in California and banned any online gaming with Sweeps Coins (or Fliff Cash in this case) — and the presence of Superstars in California despite an ongoing battle over the legality of DFS in that state suggested Superstars was, at least in part, motivated by the need to recoup revenue lost from the sunsetting of Fliff Cash play in California.
