Celebrity endorsements for sweepstakes casinos may be coming under fire, as in both Missouri and New Mexico, Canadian rapper Drake is being sued alongside Stake.us — a site he cut ties with in August — for monetary damages the class action plaintiffs allege stemmed from illegal online gambling that Stake.us offered and Drake promoted.
However, despite increasing scrutiny and crackdowns on sweeps casinos across the United States, major online gambling influencers are still attaching their names and brands to sweeps casinos. Time will tell if this continues.
Chanced and viral gaming creator Vegas Matt, for example, celebrated their official partnership earlier this month by welcoming 10 contest winners (plus their guests) to an all-expenses-paid VIP trip to Las Vegas.
The experience was the latest in Chanced’s ongoing collaboration with Vegas Matt, who has built a global following of over 1.3 million YouTube subscribers through his gaming content.
Vegas Matt represents a growing category of influencers whose reach extends beyond traditional gaming circles.
Brian Christopher, Lady Luck HQ are big brands
Brian Christopher calls himself the “world’s leading gaming influencer.” He risks his own money when gambling to hit a jackpot. Christopher plays at Chumba Casino and LuckyLand Slots; he has a weekly giveaway where you can win coins for both of those platforms. He is also a brand ambassador for BetMGM, so he dips his toes in both industries — sweeps casinos and real-money iGaming, plus brick-and-mortar slots.
On his YouTube slot machine gambling channel, Brian Christopher Slots, he uploads daily videos of his gambling adventures worldwide and also hosts live streams, including some featuring his gaming at Chumba Casino and LuckyLand Slots. His YouTube channel has more than 707,000 subscribers. Across various platforms, the Toronto native reaches over 8 million unique viewers monthly.
Lady Luck HQ is a prominent influencer who showcases both land-based and online slot games. She also features gameplay on Chumba Casino and LuckyLand Slots among her library of short-form and long-form video content. Lady Luck HQ also recently partnered with FanDuel.
Then there’s Stacey’s High Limit Slots, who is affiliated with PlayFame. Stacey is a PlayFame creator fans can play along with once logged into the platform. They can hook their games into hers during a stream as she spins on slots like Book of Cats Megaways.
Jackpot Beauties is another PlayFame-affiliated streamer named Ariana who streams with her partner Ron. Fans can catch her on PlayFame or YouTube playing slots like Gonzo’s Quest 2.
Slot Hopper streams while playing at both McLuck and PlayFame, both of which are part of B-Two Operations, one of the operators that’s currently a member of the Social Gaming Leadership Alliance. VGW, which owns Chumba Casino, LuckyLand Slots, and Global Poker, is also part of the SGLA.
Online gaming streams the 18-34 audience
Every night, millions of people globally tune in to watch influencers spin slot machines and chase jackpots.
TikTok casino influencers have become one of the fastest-growing forces in online gaming culture, changing how gambling content is consumed, monetized, and regulated. Short, flashy clips of slot wins or big roulette payouts have led to a complex industry where social media blends with casino marketing.
Many creators also provide strategy breakdowns and game tutorials. This shift toward educational content establishes them as trusted voices in the space.
Many influencers expand from TikTok to Twitch, Kick, and YouTube Live to host longer sessions and interact with fans in real time. Kick, backed by Stake, has positioned itself as a haven for casino streaming, bringing looser restrictions and higher payouts. That has also made it a target, evidenced by the lawsuit currently facing it in California.
This multi-platform approach allows influencers to grow their fanbase, monetize and maintain control over their brand — and if one platform cracks down on gambling content, there are others to create on.
Young adults are drawn to these streams. On Kick, viewers aged 18 to 34 make up the largest demographic, representing approximately 60% of the platform’s global audience.
