Bye-bye, Betty.
Betty Sweeps players woke up on Friday (Jan. 9) to some heartbreaking news: the sweepstakes casino platform is shutting down in two weeks.
“We regret to inform you that Betty Sweeps will be permanently discontinuing operations effective January 23, 2026,” read the email sent to users. “As a result of this change, purchases and daily streaks are no longer available starting today. We encourage you to play through your existing balance and redeem any available Sweeps Coins by January 22, 2026.”
Betty Sweeps, the sweeps arm of Betty (an online gaming company with real-money platforms in Canada and the United Kingdom), informed its users that any remaining/unredeemed balances in their account “will be forfeited in accordance with point 2.4 of our Terms of Use.”
In the meantime, the platform’s support team would be available to help during this transition period. Live chat support is available, with limited availability through January 22, 2026. Users will still be able to reach out to Betty Sweeps’ team via email at [email protected] until January 30, 2026.
“On behalf of everyone at Betty Sweeps, thank you for your trust and for being a part of our journey,” reads the notice.
A sign of things to come for smaller operators
This decision might be a case of “reading the writing on the wall,” and one that might signal what’s next for the sweepstakes casino space.
With numerous states banning sweeps casinos, Betty seemingly decided to cut its losses. The platform was one of the 14 companies that pulled out of California ahead of the Jan. 1 deadline set by Assembly Bill 831.
Betty also ceased operations in Arizona in August after it received a cease-and-desist letter from the Arizona Department of Gaming (ADG). The crackdown also shuttered about 17 casinos, including Fliff, Thrillzz, and Pulsz.
By November, Betty had been banished from 15 markets: Arizona, California, Connecticut, Delaware, Idaho, Kentucky, Louisiana, Maryland, Michigan, Montana, Nevada, New Jersey, New York, Washington, and West Virginia.
And at the start of December, Betty Sweets informed its users in Minnesota and Utah that Gold Coin currency packages were unavailable because Relax Gaming stopped providing its games to sweepstakes casinos in those two states.
“As of today, purchases on Betty Sweeps have been paused, as Relax Gaming is no longer available in your state.
But don’t worry — this is only temporary. We’re bringing in new providers and fresh games soon, and we’ll let you know the moment they’re live. Exciting things are loading… and we can’t wait for you to hit “play” again!”
Minnesota Attorney General Keith Ellison announced on Nov. 5 that it had sent cease-and-desist letters to 14 operators, though Betty Sweeps wasn’t among those listed. Likely, Betty Sweeps knew it was only a matter of time before they ended up in the Attorney General’s sights.
As for Utah, it has one of the strictest gambling laws in the United States, banning nearly all forms of betting, including online casinos, lotteries, sportsbooks, and even many sweepstakes or raffles. Utah is very inhospitable to anything that resembles gambling. Going up against the state’s regulators was a wager Betty wasn’t willing to make.
And with 2026 bound to bring more states passing sweepstakes casino bans, it seems that Betty Sweeps cued up Kenny Rogers’ “The Gambler,” and took the message to heart.
“You got to know when to hold ’em, know when to fold ’em / Know when to walk away and know when to run.”
